About the Sony BRAVIA MASTER Series XR-75Z9K
Sony's flagship Mini LED TV
The Z9K is Sony's best LED TV series for 2022, bringing together all of their best upgrades this year. The picture on this massive 8K TV really pops, providing a level of rich detail that puts it a cut above even the best 4K models.
The biggest jump in picture quality comes from a panel filled to the brim with Mini LEDs. Thousands of these tiny backlights are densely packed together and precisely controlled by Sony's XR Backlight Master Drive for exceptional contrast — delivering brighter highlights and deeper blacks.
Processing made for the human eye
Sony is famous for their powerful processing, and their latest technology produces a sharp, hyper-detailed image that's about as true-to-life as a TV can get. The Cognitive Processor XR™ harnesses the power of machine learning and marries it with a human perspective to create a truly immersive experience.
A wide range of elements (contrast, color, texture, etc.) are cross-analyzed in each frame to detect and enhance key focal points. The number of specific details being adjusted can rise into the hundreds of thousands. Because these focal points are based on how we actually see the world, the image feels deeper and more lifelike.
Realistic, vibrant color
The TV's XR TRILUMINOS Pro™ display technology further enriches your experience by providing a wider palette of vivid colors. The additional subtlety in color variation helps the picture look authentic and natural.
Enhanced by HDR
The XR-75Z9K also supports the Dolby Vision® HDR (High Dynamic Range) format. This system adjusts brightness and color levels scene by scene for enhanced contrast and detail with Dolby Vision encoded programs, many of which are available through popular streaming services.
Adaptable 3D TV sound
Sony's cognitive processing isn't just for the picture — it's used to enhance the sound as well, ensuring that you're always getting 3D audio, regardless of your source. The processing teams up with Sony's innovative frame tweeter design, which allows the TV's frame itself to produce sound. Sound effects can be projected vertically or to the side and positioned where the source of a sound appears on-screen. This allows the XR-75Z9K to produce immersive 3D audio without the need for additional equipment around the room.
Streaming with ease using Google TV
The TV's built-in Google TV smart app platform puts a wide range of streaming services at your fingertips, from Netflix® to Disney+, and consolidates your viewing choices into a single seamless interface. This saves you a ton of time by letting you search for content through multiple services at once. If you're looking to watch Jet Li in the artistic and colorful Hero, Google TV will quickly point you in the right direction. No need to individually search through each service you're signed up for.
You can navigate the basic functions of the TV and even search on Google TV with just your voice, thanks to the remote's built-in mic. Google Assistant is built-in, but the TV is also compatible with Alexa, letting you incorporate the TV into your preferred smart home system.
Great for gaming
Sony has dropped in some helpful perks for gamers with this 75" TV. Game Mode keeps your input lag down as low as 8.5ms and Auto Low Latency Mode (ALLM) automatically recognizes gaming inputs to make sure you're controls stay response. For a fighting game fan like me, this is huge. I need all the help I can get stringing together combos in King of Fighters XV.
The XR-75Z9K also has HDMI 2.1 connections that support both 4K/120 Hz and eARC (enhanced Audio Return channel). And with a future firmware update, it will also gain Variable Refresh Rate (VRR) to kill pesky frame tearing and stuttering. If you've got a PlayStation 5, you'll also experience more accurate color and details from Auto HDR Tone Mapping.