Enjoy vibrant color and deep black levels with the Sony BRAVIA XR A95K 65" 4K HDR Smart QD-OLED TV. Its QD-OLED panel is enhanced by various onboard technologies produce high brightness with the ability for each pixel to turn off to produce a truly black image. Netflix Adaptive Calibrated Mode and other similar features analyze your content and adjust image and sound settings for an optimal experience. The TV also upscales non-4K content to near-4K quality to provide a better viewing experience for legacy videos.
Cognitive Processor XR
Take vision and sound to the next level with the Cognitive Processor XR. Sony's processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross-analyzing images to give real-life depth, extraordinary contrast, and beautifully vivid colors.
XR Triluminos Max
The QD-OLED panel enables a wide palette of colors, thanks to the Cognitive Processor XR. This processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colors and realistic textures at all brightness levels.
XR OLED Contrast Pro
Pairing the QD-OLED panel with XR OLED Contrast Pro, this TV delivers up to twice as much color brightness as conventional OLED TVs, bringing scenes alive with pure blacks and bright colors. Powered by the Cognitive Processor XR, it enhances pictures in the same way as your eyes focus, so you won't miss a single detail in dazzling light or deep shadow.
Acoustic Surface Audio+
Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what's on-screen, with pictures and sound in total harmony for a truly immersive experience.
Discover New Ways to Enjoy TV with the BRAVIA CAM
You're always in the best seat in the house with the BRAVIA CAM. It recognizes where you're sitting and optimizes the picture and sound accordingly. There's also gesture controls, video chat, and other fun, new experiences waiting to be explored. Other than video chat, BRAVIA CAM features are scheduled to be enabled via a future firmware update.
Easy to Connect and Close
Attaching and detaching the supplied BRAVIA CAM to the TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.
Hands-Free Help from Google
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Get answers on-screen, control smart home devices, and more.
Dual Style to Fit Your Lifestyle
This TV has been designed to work in two different styles. The Front Position style with its One Slate design offers the most immersive experience possible, while the Back Position style sets the TV close to the wall for optimum room harmony. (The TV needs to be displayed on a shelf or plinth that is wider and deeper than the TV for safety.)
Designed for the Environment
BRAVIA TVs are designed for immersive experiences with the environment in mind. Sony is committed to using less virgin plastic in their TVs and packaging. The A95K uses recycled plastics in its bezel. Unique backlight control technologies, BRAVIA CAM, and sensors not only deliver high picture quality but also reduce power consumption.
XR OLED Contrast Pro
The Cognitive Processor XR analyzes visual information, enhancing pictures in the same way as your eyes focus for extraordinary depth and color. Powering the QD-OLED panel with XR OLED Contrast Pro, it boosts color brightness by up to 200% compared to conventional TVs so you can enjoy true contrast with pure blacks and bright colors.
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures.
XR OLED Motion
Powered by the Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross-analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
Beautiful Color from Any Angle
Watching TV from the sides is now as satisfying as from the center. The self-illuminating QD-OLED panel keeps constant luminance, so colors stay consistent and true across all viewing angles.
Less Glare and Reflection for More Immersive Viewing
Glare and reflection make it hard to see images clearly, especially in dark scenes where depth and detail are often hidden. With low reflectivity of outdoor light, the QD-OLED panel reduces this effect for enhanced brightness, color, and contrast in almost any lighting condition. Dive into the scene and enjoy immersive viewing without distraction.
XR Sound Position
Sound comes directly from the screen with Acoustic Surface Audio+. Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear a more realistic soundtrack with clear, natural dialogue. Left and right woofers boost bass for truly immersive cinematic sound at home.
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. BRAVIA XR TVs are also compatible with Dolby Atmos.
Voice Zoom 2 Enhances Voices for Clearer Dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it, and enhances its clarity.
Google TV with Hands-Free Voice Search
Easily access all your favorite content and services hands-free. See over 700,000 movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.
Discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV, and even set bedtimes.
Easily Control Your Smart Home
Use your voice to control compatible smart home devices throughout your home. Adjust room temperature, lighting, and more – just ask Google.
Supersize Your Smartphone Favorites
Quickly and easily enjoy your favorite videos, photos, games, and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Chromecast built-in or Apple AirPlay.
Simple, Backlit Remote
The included premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. With a compact aluminum design, this remote has a beautifully refined look and is comfortable to hold in the hand. And with the Finder function, you simply need to say "Hey Google, find my remote," or press the button on the side of the TV to activate your missing remote. The remote will ring, enabling you to quickly locate it.
Studio-Quality Entertainment as the Creator Intended
With a range of technologies that preserve the creator's intent, including an enhanced array of Creator Calibrated Modes, IMAX Enhanced, and Dolby Vision, this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can even professionally calibrate it for use in production edits.
Watch Netflix in Studio Quality, Automatically Optimized
Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.
BRAVIA CORE Calibrated Mode
With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
Assistive Technology on Google TV
The TV includes visual, hearing, and mobility accessible technology.
Control All Your Compatible Devices with One Smart Remote
All your connected devices can be controlled with the smart remote. One-button access to video on demand services brings shows and movies into your room in seconds.
Specially Designed Remote Control
Designed with a flush surface featuring lower buttons and a special polyurethane coating, the remote is easy to wipe and keep clean.
Acoustic Center Sync
When you connect a BRAVIA XR TV to an optional compatible Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to more precisely match on-screen action for a truly immersive experience.
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos experience by combining the optional SRS-NS7 wearable speaker with the TV for spatial surround sound. With select Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using optional WLA-NS7 wireless transmitter.