Sony BRAVIA XR-77A80K 77" A80K Smart OLED 4K TV with HDR
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Sony BRAVIA XR-77A80K 77" A80K Smart OLED 4K TV with HDR

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Product Description

OLED delivers a rich, realistic picture

A TV's ability to produce deep, dark blacks is extremely important to picture quality. OLED TVs, like Sony's BRAVIA XR-77A80K, absolutely excel at this. Each pixel can turn on and off individually to display absolute black. This creates a contrast ratio that is essentially infinite, resulting in rich colors and an incredibly lifelike image. 

This will be especially striking on High Dynamic Range content. The 'A80K supports the HDR10 format, which is mandatory for streamed 4K material and 4K Blu-ray movies. It also handles the more sophisticated Dolby Vision® format, which adjusts brightness and color levels in response to the video signal on a scene-by-scene basis.

Premium Sony processing

The BRAVIA XR-77A80K uses the same Cognitive Processor XR found in Sony's top-of-the-line MASTER Series TVs. This powerful processor takes conventional Artificial Intelligence a step further by emulating the way our brains think and respond when we see and hear things. It cross-analyzes individual picture elements and quickly identifies the human focal point, so that it can immediately enhance each detail of that area. Instead of applying generic changes to the entire frame, it recognizes how individual parts of the whole interact with each other and makes precise adjustments to create a more natural picture.

The multi-position stand has wide, narrow, and sound bar settings.

Sound innovations

The ‘A80K's XR processor also contributes to richer, more involving sound. Its 3D Surround Upscaling technology can create a heightened Atmos-like soundfield no matter what the source.

Acoustic Surface Audio+™ technology tracks sound effects and dialogue and matches them with the on-screen action, creating an even more immersive experience. Instead of the tiny — often down-firing — speakers that most TVs have, the ‘A80K uses actuators on the back to send vibrations through the screen to produce sound from its entire surface.

And if you still want more, Acoustic Center Sync synchronizes the TV's built-in speakers with compatible Sony sound bars for even better sound.

Google TV simplifies streaming

The XR-77A80K includes the Google TV smart app platform which consolidates a wide range of streaming services into a single user interface. Watch an episode of Ted Lasso on Apple TV followed by Station Eleven on HBO Max all from one watchlist, without having to dig around in individual apps.  

And if you're feeling really lazy, you can simply ask the Google Assistant to pull up a show or movie. You can also adjust the volume, change channels or inputs, and control other basic TV functions using your voice.

A great partner for your new gaming console

The massive 77" XR-77A80K is an excellent match for your PC or next-gen console, with a dedicated Game Mode that delivers an input lag as low as 8.5ms. It supports Auto Low Latency Mode (ALLM), 4K at 120Hz, and enhanced Audio Return Channel (eARC) right out of the box. A future firmware update will also offer Variable Refresh Rate (VRR) for smooth graphics without frame tearing or stuttering. And if you've got a PS5, you'll benefit from Auto HDR Tone Mapping for more accurate detail and color.