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Sony's best 75" LED TV for 2021

Sony knows the process of movie production inside and out, including filming and editing. That expertise shines through in their highly rated TV lineup. The Z9J series is Sony's flagship, the best of the best, bringing together all of their best upgrades for 2021. The picture on this 8K TV really pops, providing a level of rich, lifelike detail that puts it a cut above even the best 4K models.


Powerful "cognitive" processing

Sony is famous for their powerful processing, and they've just raised the bar again. The Cognitive Processor XR™ harnesses the power of machine learning and marries it with a human perspective to create a truly immersive experience. Sounds like the opening to a sci-fi novel, I know, but hear me out.

A wide range of elements (contrast, color, texture, etc.) are cross-analyzed in each frame to detect and enhance key focal points. The number of specific details being adjusted can rise into the hundreds of thousands. Because these focal points are based on how we actually see the world, the image feels deeper and more lifelike.

Long story short, Sony's new cognitive processing technology produces a sharp, hyper-detailed image that's about as true-to-life as a TV can get.

Realistic, vibrant color

The TV's XR TRILUMINOS PRO™ display technology further enriches your experience by providing a wider palette of vivid colors. The additional subtlety in color variation helps the picture look authentic and natural.

Enhanced by HDR

The XR-75Z9J also supports the Dolby Vision® HDR (High Dynamic Range) format. This system adjusts brightness and color levels scene by scene for enhanced contrast and detail with Dolby Vision encoded programs, many of which are available through popular streaming services.

Impressive 3D TV sound

Sony's cognitive processing isn't just for the picture — it's used to enhance the sound as well, ensuring that you're always getting 3D audio, regardless of your source. The processing teams up with Sony's innovative frame tweeter design, which allows the TV's frame itself to produce sound. Sound effects can be projected vertically or to the side, and positioned where the source of a sound appears on-screen. This allows the XR-75Z9J to produce immersive 3D audio without the need for additional equipment around the room.

Stream with Google TV

The TV's built-in Google TV smart app platform puts a wide range of streaming services at your fingertips, from Netflix® to Disney+, and consolidates their search results into a single user interface. This saves you a ton of time by letting you search for content through multiple services at once. If you're looking for Rumble in the Bronx, Google TV will quickly point you in the right direction. No need to individually search through each service you're signed up for.

You also get custom recommendations. After watching Jackie Chan knock out street punks in New York City, you can watch him dangle from a helicopter in Supercop — on a completely different service.

Convenient voice control

You can navigate the basic functions of the TV and even search on Google TV with just your voice. The included remote control has a built-in mic that can capture your commands and communicate them to the TV. The TV is also compatible with Google Assistant and Alexa, letting you incorporate the TV into your existing smart home system.

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