A stylish 4K TV
Samsung's QN43LS01B "The Serif" TV is designed to give you crisp 4K visuals from virtually anywhere in your room with a convenient detachable easel stand and anti-reflective matte display. This TV takes Samsung's famous Quantum Dot nanocrystal technology and applies it to a lifestyle design, for a vibrant picture in a unique package.
And if 4K wasn't enough, HDR support further improves this 43" TV's brightness and color, bringing out additional detail and contrast when viewing HDR-encoded programs.
The 360 I-shaped design is smooth and eye-catching — perfect for the TV's Serif Ambient Mode+, which can display a curated collection of photos and art. This includes a pair of exclusive leaf and textured fabric designs created by Ronan and Erwan Bouroullec, an award-winning Parisian duo who also had a hand in the TV's design.
Cast content from your phone
The Serif offers several ways to quickly share content from your phone. Apple AirPlay 2 makes casting content easy for iPhone users. Or if you have a Samsung Galaxy with Android 8.1 or higher, you can just boop your phone to the TV for fast, automatic pairing. Multi View splits the screen so you can watch your phone's mirrored content side-by-side with what's playing on the TV.
Want to stream music? You can either use Bluetooth or place your NFC-compatible phone on top of the TV.
This TV's sleek I-shaped design is easy on the eyes.
Convenient voice control
You can control the TV and search streaming services with your voice — just press the mic button on the remote and start talking. With Samsung's Bixby voice assistant, Google Assistant, and Amazon Alexa all built-in, The Serif integrates easily into an existing smart home system.
Spend less time searching
Samsung's built-in Tizen streaming platform lets you access a wide variety of services, from Netflix® and Amazon Prime Video to Disney+. These services are consolidated under a single on-screen guide to make searching for your favorite movies and TV shows easy.
You can even use the Smart Hub to video chat with friends or family while watching the same content together (web cam sold separately). If you have a buddy with another compatible Samsung TV who hasn't caught up with your latest binge-worthy obsession and you don't want to spoil it, you can watch them react to the twists and turns live.