LG SIGNATURE OLED77W7P 77" UHD 4K OLED Smart HDTV
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LG SIGNATURE OLED77W7P 77" UHD 4K OLED Smart HDTV

$6,499.26

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Product Description

Achieve a picture-on-wall effect with the 0.2"-deep LG SIGNATURE W7 Series 77"-Class UHD Smart OLED TV. It has a 76.7" OLED display for enhanced black levels and virtually infinite contrast. The TV features a native UHD 3840 x 2160 resolution and will upscale lower-resolution video sources for near-4K quality for augmented clarity. Being HDR10-, Dolby Vision-, and HLG-compatible, it can display a wider range of color with compatible content than non-HDR displays.

The W7 includes a 4.0.2-channel, Dolby Atmos-enabled soundbar, which serves as a media center for your sources. It has four HDMI, three USB, RCA component video, composite video, and optical audio inputs, and outputs them to the TV via the 18.5" TV-to-AV Box cable, which is built into the soundbar and is required for the TV to function; a 62.9" extension cable is included to provide more versatile placement options. The system has Wi-Fi and Ethernet built-in for smart TV capability, including webOS 3.5, the LG Content Store for apps, and a full web browser.

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One with Your Wall

The Picture-on-Wall aesthetic of the W7-series uses OLED technology to achieve a TV design that's a mere 0.2" deep.

Perfect Black for Lifelike Image Reproduction

OLED pixels create their own light, and can switch off to achieve perfect black levels with zero light bleed, providing the foundation for displaying lush, vibrant color.

Dolby Vision and Dolby Atmos

The W7-series brings both Dolby Vision and Dolby Atmos together for enhanced video and audio quality.

Active HDR

Active HDR analyzes and optimizes HDR10 content scene-by-scene for an enhanced High Dynamic Range experience. The W7-series also supports Dolby Vision as well as the new backward-compatible HLG (Hybrid Log-Gamma) HDR standard, assuring compatibility with most HDR content from streaming.

Dolby Atmos Brings Cinema Sound to Your Room

With Dolby Atmos, sounds can move anywhere, including above the listener, for enhanced surround audio. Discover Dolby Atmos (on select titles) through the included soundbar or pass it through to a compatible home theater system for the full experience.

Wide Viewing Angle

Rather than force viewers to crowd into a narrow "sweet spot" position for optimal picture quality, the cinematic color and virtually infinite contrast of the W7-series TV is designed to hold up even from wide angles, so now everyone on the couch will have an ideal viewing experience.

Video Features

  • Cinematic Color
  • Billion Rich Colors
  • Ultra Luminance
  • Pixel Level Dimming
  • HDR Effect
  • 4K Upscaler

Smart TV Features

  • webOS 3.5
  • Natural Voice Recognition
  • Universal Control Capability
  • LG Content Store (app store)
  • Full Web Browser
  • Channel Plus

Smart Share

  • Screen Share
  • Content Share

Audio Features

  • 4.0.2-channel soundbar
  • Dolby Atmos enabled with Dolby Atmos decoder
  • DTS-HD decoder
  • OLED Surround Mode
  • Hi-Fi Audio
  • Wireless Sound Sync

Connectivity Features

  • 802.11ac Wi-Fi built-in
  • Wi-Fi Direct
  • IP Control
  • Simplink (HDMI CEC)
  • Soundbar has an 18.5" cable built-in for a single-cable connection to the TV